- Joined
- Jan 10, 2006
- Messages
- 65
- Reaction score
- 0
From Promo Magazine:
Coke Readies 'My Coke Rewards' Loyalty Program
By Betsy Spethmann
Jan 17, 2006 6:11 AM
PROMO Xtra
Coca-Cola will break a loyalty-marketing program next month that lets consumers collect on-pack codes across several brands.
"My Coke Rewards" will run as an open-ended continuity program, but also serve as an overlay for short-term promotions. It launches in February with Coke's NCAA promotion, with My Coke Rewards info alongside NCAA graphics on 20-oz. bottles. The program will roll out to other packaging later in the year.
Consumers register for My Coke Rewards, then collect codes from bottle caps and packaging to bank online and later redeem for premiums. Some caps and packs will carry instant-win messages instead of codes. The program will get heavy P-O-P support with its NCAA kickoff.
The website for this promotion is going to be "MyCokeRewards.com" (not yet launched).
Any ideas about the value of MyCokeReward.com? I remember someone else on the forum was pulling in good money from a misspelled domain for a Subway sweepstakes website.
Parked as of this morning, but need to adjust keyword. Promotion for sweepstakes starts in late February. Any opinions?
Coke Readies 'My Coke Rewards' Loyalty Program
By Betsy Spethmann
Jan 17, 2006 6:11 AM
PROMO Xtra
Coca-Cola will break a loyalty-marketing program next month that lets consumers collect on-pack codes across several brands.
"My Coke Rewards" will run as an open-ended continuity program, but also serve as an overlay for short-term promotions. It launches in February with Coke's NCAA promotion, with My Coke Rewards info alongside NCAA graphics on 20-oz. bottles. The program will roll out to other packaging later in the year.
Consumers register for My Coke Rewards, then collect codes from bottle caps and packaging to bank online and later redeem for premiums. Some caps and packs will carry instant-win messages instead of codes. The program will get heavy P-O-P support with its NCAA kickoff.
The website for this promotion is going to be "MyCokeRewards.com" (not yet launched).
Any ideas about the value of MyCokeReward.com? I remember someone else on the forum was pulling in good money from a misspelled domain for a Subway sweepstakes website.
Parked as of this morning, but need to adjust keyword. Promotion for sweepstakes starts in late February. Any opinions?
