DN Journal New InterNetX Report From Simone Catania Examines the State of Domain Parking After Google's Exit

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After noticing that many media outlets treated the shutdown of Google Adsense for Domains as Google banning domain parking and left readers thinking parked domains no longer earn anything at all, InterNetX's Simone Catania wanted to eliminate the confusion. He does that with a comprehensive report on the state of domain parking today.

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[ElhagMousab]

Google did not ban parking, it shut down the ad engine underneath it, and the report lays that wind down out accurately. I stopped treating parking as a revenue line some time ago and treat it as an inquiry catcher instead.

The numbers match what I see on my own names. A name with no real type in traffic earns essentially nothing now, and keyword names that still get direct traffic land between a few cents and a few dollars a month depending on how commercial the visitors are. For a normal portfolio that no longer covers renewals, so the renewal decision has quietly become the monetisation decision.

What I do instead is put every name genuinely for sale on a lander with a clear price or minimum offer and a working contact form, because that captures buyers whether or not the ads pay. I also check where the traffic really comes from before blaming the feed, since a lot of what looked like visitors was referral noise.