New Utah Law Involving Trademarks

[Dave Zan]

Just got this off from EFF after reading an email from one of my mailings:

http://www.eff.org/deeplinks/archives/005185.php

The Utah legislature has quietly passed a dangerous law allowing trademark owners to prevent their marks from being used as keywords to generate comparative ads. If this law takes effect, a company like Chevrolet couldn't purchase "sponsored link" space on the Google results page when a user types "Toyota" as part of a search query--at least if the latter term is registered in Utah as an "electronic registration mark."

Link to the law in question:

http://le.utah.gov/~2007/bills/sbillamd/sb0236.htm