I think his purpose, in this purchase, was to reword-it, till perfect.
haha had to kick a little short rhyme. Anyway, I think he bought the domain not in persuit of an old civilization. But rather to play with words. Its done all the time.
You find an Opposite and just use it.
For instance, instead of buying:
you buy LeftWay.com, even though Left Way, isnt really a word.
Anyway, I dont think this domain is worth much.