closed OrlandoTravel .com - Please appraise

[Focus]

OrlandoTravel .com


Please let me know your professional thoughts on the estimated value of this very generic two word .com domain name from 1997 with a whopping 85K+ ovt searches per month & daily type-in traffic along with dozens of advertisers for the exact term and many related. All other ext's have been taken of course for a very long time. Please let me know what you think the enduser/reseller value is based on the generic domain name itself, and not taking into account any daily revenues or the traffic but the fact that this is basically the "Category King" for the entire Orlando, FL travel market on the Internet. Thanks very much to everyone ahead of time! :smile:


Chris


ps - As you probably know... Orlando, Florida is home to Disney World, Sea World, and many other world famous theme park destinations and entertains an annual tourist industry worth billions.

 

[Gregoire]

End user: low/mid $xx.xxx

 

[Provider]

Recent sale was VancouverTravel.com for $5.2k, but I consider it a good deal.

 

[Focus]

Thanks guys...I am looking for apprasials on THIS domain, not sale comps..

ps - BIG difference between Orlando & Vancouver travel industry (ovt. for "vancouver travel" is around just 4k searches per month compared to about 86.5K for orlando travel) and I agree, 5.2k for it was a good deal! k:

More appraisals are appreciated! And NO, this is not for sale right now..lol (got 5 PMs already)

 

[Provider]

I bought VancouverTravel.com becauase I live in Vancouver and we are going to have Olympics here. Also I bough out Vancouver.net which is a big site now. I am basically an end-user for domain

 

[Focus]

It's a nice domain..I hope you do very well with it! :smile:
I think you paid a low wholesale price for it...

What would you value something like this one for if you were me?

Would it be figured at 10, 12, 15, or 20 years parking rev multiple for a "reseller" value?

How does one gauge the end-user value on a super generic type-in like this for such a big market? Not sure on this formula or even the ballpark as normally any travel domains I have had before with traffic and clicks were either typos or tms prior to this one...

If VancouverTravel.com went for $5.2k to you (and I consider that a great deal)...and it has ovt searches of around 4k/mo for the exact term and thus the corresponding type-ins...would that make this one, OrlandoTravel .com worth about 20 times that (100k+) since it has 21 times the search market volume and many many more advertisers and keyword bidders?

 

[muris]

Yes. Orlando this is one of the biggest tourism destinations in the US. My Orlando sites have more traffic than similar others. I think Travel is not as good as Vacation or Hotels but is much better than Tourism or Visit.

mid XX.XXX to low XXX.XXX enduser

resellers are going to ask for stats and pay 5 to 10 years of revenue.

Are you planning to sell this animal in the near future and this is just the first step?

 

[Giode]

Having just moved from Orlando after living there for three years I can tell you that it is one of the top five tourist area's in the world. No big surprise there.

I can also tell you that the companies that handle Orlando tourism are fiercely competitive based off of the endless advertising you are exposed to living out there.

Bottom line Chris, I don't think it would be very hard to find a buyer who is willing to pay in the low six digits. No doubt about it! It would require hard work contacting potential buyers, but this is the kind of domain I consider worth it!

Nice name!

 

[Focus]

Yes. Orlando this is one of the biggest tourism destinations in the US. My Orlando sites have more traffic than similar others. I think Travel is not as good as Vacation or Hotels but is much better than Tourism or Visit.

mid XX.XXX to low XXX.XXX enduser

resellers are going to ask for stats and pay 5 to 10 years of revenue.

Are you planning to sell this animal in the near future and this is just the first step?

Well I was'nt planning on selling it really but am getting deluged with PM's about selling it already...I can say that if I did sell it 10 years rev would be a very low offer considering it's category ruling nature and the fact that it is 100% non-infringing and a true top generic. I prefer this one over Orlando Vacations or Orlando Hotels as they are very limited in their scope and subject where as this domain encompasses the entire market including vacations, airfare, hotels, rental cars, theme parks, cruises, timeshares, etc.

Having just moved from Orlando after living there for three years I can tell you that it is one of the top five tourist area's in the world. No big surprise there.

I can also tell you that the companies that handle Orlando tourism are fiercely competitive based off of the endless advertising you are exposed to living out there.

Bottom line Chris, I don't think it would be very hard to find a buyer who is willing to pay in the low six digits. No doubt about it! It would require hard work contacting potential buyers, but this is the kind of domain I consider worth it!

Nice name!

Thanks for the input, very good points here!

More appraisals are needed and very much appreciated, I may be looking to fully develop this one into a mega travel portal site so any idea's as to that are welcome also! (like who to use for an affiliate program, layouts, etc)

 

[muris]

Orlando Vacations or Orlando Hotels as they are very limited in their scope and subject where as this domain encompasses the entire market including vacations, airfare, hotels, rental cars, theme parks, cruises, timeshares, etc.

This is good point, I was looking at numbers: 132245 orlando vacation, 196793 orlando hotel (this one is a killer) - much higher than travel - but for enduser travel may represent higher value since is easier to offer entire packages.

And if we are talking about OVT -->

lets take Provider’s Vancouver Travel case and multiply by OVT ratio factor.
Data:
VancouverTravel $5,200

OVT:
86537 Orlando Travel
3912 Vancouver Travel

Ratio: 22.13:1

Now I’m multiplying $5,200 by 22.13 = $115,000

Result:

OrlandoTravel: $115k

NICE!

 

[Focus]

Well, since you put it that way! I just can't argue with simple math! :shy:

Anyone else?

 

[DNP]

I bought VancouverTravel.com becauase I live in Vancouver and we are going to have Olympics here. Also I bough out Vancouver.net which is a big site now. I am basically an end-user for domain

Olimpics, and what? I live in Vancouver as well. It's 2 weeks only in 2010 and over. Americans do not care about the winter olimpics! There are no baseball, football or basketball It's even not a third factor that defines the value for VancouverTravel.com. but they go to Florida, all the time around the year, many families from all 50 states, as well as canadians.

20-30K reseller, Chris! Nice job.

-DNP-

 

[INVIGOR]

I think that's a great domain. I would say that undeveloped and strictly parked you could probably get mid 20s for it or 15x rev. Developed, I really think you could get 100K easy. There is just so much tourism, conventions, travel, retirement, etc. in orlando and businesses are always looking for good places to advertise. What a better place than this??? You could probably tie some Miami cruise departures to some travel deals to. That's a HUGE port of call for the cruise industry. You got a good one.

 

[Focus]

Thanks DNP, what about an end-user value?

I think that's a great domain. I would say that undeveloped and strictly parked you could probably get mid 20s for it or 15x rev. Developed, I really think you could get 100K easy. There is just so much tourism, conventions, travel, retirement, etc. in orlando and businesses are always looking for good places to advertise. What a better place than this??? You could probably tie some Miami cruise departures to some travel deals to. That's a HUGE port of call for the cruise industry. You got a good one.

Thanks for the detailed appraisal, and at 15x rev it would be much more than the 20's range...but I agree with your input as that's about the rev multiple I would be looking to sell at if sold wholesale to a reseller.

 

[Domainate.com]

I guess it's a matter of what an Orlando travel agency or perhaps a larger travel agency hoarding top city travel names would be willing to pay for an elite web presence. Travel is definitely huge, one of the biggest industries in the world, and it's increasingly moving onto the net, where people can view different areas to go from the comfort of their own home vs. going to a travel agency and more or less dealing with salesmen trying to sell you where to go.

I'd be willing to guess that enduser value is over $100,000, maybe even as high as $150,000 or $200,000. Travel packages ain't cheap and it's a very competitive market, so OVT on a name like this is considerably more valuable than OVT on many other kinds of names. The question is: How much money would you be saving a travel agency who would pay for 1-3 placement on Google and other search engines for Orlando Travel? Honestly, given Disney has 2 of the Featured adspots on Google for Orlando Travel searches, I would try them first before anyone. They have deep pockets and I'm sure have paid a lot for high quality names in the past.

P.S. - Noticed you are #9 on Google already...nice!

 

[Focus]

Thanks Steve, all info and your detailed appraisal is very much appreciated...


Also, I am not sure whether I will sell or keep and develop this domain at this point to answer the several PM's that I keep getting on this name asking me for a BIN price, etc..I honestly just don't know yet..but always am listening.

Anymore input or ideas on reseller/end-user values would be appreciated...thanks everyone so far!

 

[domainah]

I dont know about enduser value, but reseller I actually think its more in the range of mid $$$$, I know thats what the vancouver domain sold for, but that was motivated enduser pricing..

 

[Focus]

Thats about what it makes per year parked k: but...thanks for stopping by dude! (if you have any domains like this one that you want to sell for x,xxx please give me your bank info via PM so I can transfer the money right over!) ound:

Any other more "educated" appraisals?

 

[PRED]

Forget resellers. This needs to be developed with affiloiates in mind or approach endusers. I plan on going here beginning '09 As a small family we'll prob spend $5k plus I would think it's a $xxx,xxxdomain all day As time goes on, i'm thinking the names we want 6 figures for are more like 7 figures, in relation to LL.com for example. Yeah, $100k plus, get hunting down endusers Chris Nice domain

 

[DomainDealer]

This needs to be developed ! Does it get any type-ins ?