Overture NOW Yahoo! Search Marketing Solutions

[unclewilco]

http://www.theregister.co.uk/2005/03/02/yahoo_rebrands_overture/

sorry if its old news, only just read it..

wilco

 

[greggish]

Just found out about it myself today when I went to overture's site and read their press release...

"Yahoo! Search Marketing Solutions' suite of offerings will include the following products:

Sponsored Search Listings, the flagship search advertising product
Content Matchâ„¢, Yahoo!'s contextual advertising listings
Local Matchâ„¢, Yahoo!'s local sponsored search offering
Site Matchâ„¢ Self Serve and Site Match Xchangeâ„¢, Yahoo!'s search URL submission products
Yahoo! Product Submitâ„¢, the Yahoo! Shopping URL submission program
Yahoo! Expressâ„¢, the Yahoo! Directory URL submission program
Marketing Consoleâ„¢, which enables advertisers to track campaign performance across multiple online channels
Search Optimizerâ„¢, which allows advertisers to improve their campaign performance and reduce the amount of time spent managing their listings"

 

[Rubber Duck]

Just found out about it myself today when I went to overture's site and read their press release...

"Yahoo! Search Marketing Solutions' suite of offerings will include the following products:

Sponsored Search Listings, the flagship search advertising product
Content Matchâ„¢, Yahoo!'s contextual advertising listings
Local Matchâ„¢, Yahoo!'s local sponsored search offering
Site Matchâ„¢ Self Serve and Site Match Xchangeâ„¢, Yahoo!'s search URL submission products
Yahoo! Product Submitâ„¢, the Yahoo! Shopping URL submission program
Yahoo! Expressâ„¢, the Yahoo! Directory URL submission program
Marketing Consoleâ„¢, which enables advertisers to track campaign performance across multiple online channels
Search Optimizerâ„¢, which allows advertisers to improve their campaign performance and reduce the amount of time spent managing their listings"

Do I understand that Yahoo are going to run products that will compete head on with Google Adwords and Adsense? If so this might start to change a few attitudes at Adsense.

Regards
Dave Wrixon

 

[mike031]

war! k: