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http://www.theregister.co.uk/2005/03/02/yahoo_rebrands_overture/
sorry if its old news, only just read it..
wilco
sorry if its old news, only just read it..
wilco
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Overture NOW Yahoo! Search Marketing Solutions
- Thread starter unclewilco
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Just found out about it myself today when I went to overture's site and read their press release...
"Yahoo! Search Marketing Solutions' suite of offerings will include the following products:
Sponsored Search Listings, the flagship search advertising product
Content Matchââ¢, Yahoo!'s contextual advertising listings
Local Matchââ¢, Yahoo!'s local sponsored search offering
Site Matchâ⢠Self Serve and Site Match Xchangeââ¢, Yahoo!'s search URL submission products
Yahoo! Product Submitââ¢, the Yahoo! Shopping URL submission program
Yahoo! Expressââ¢, the Yahoo! Directory URL submission program
Marketing Consoleââ¢, which enables advertisers to track campaign performance across multiple online channels
Search Optimizerââ¢, which allows advertisers to improve their campaign performance and reduce the amount of time spent managing their listings"
"Yahoo! Search Marketing Solutions' suite of offerings will include the following products:
Sponsored Search Listings, the flagship search advertising product
Content Matchââ¢, Yahoo!'s contextual advertising listings
Local Matchââ¢, Yahoo!'s local sponsored search offering
Site Matchâ⢠Self Serve and Site Match Xchangeââ¢, Yahoo!'s search URL submission products
Yahoo! Product Submitââ¢, the Yahoo! Shopping URL submission program
Yahoo! Expressââ¢, the Yahoo! Directory URL submission program
Marketing Consoleââ¢, which enables advertisers to track campaign performance across multiple online channels
Search Optimizerââ¢, which allows advertisers to improve their campaign performance and reduce the amount of time spent managing their listings"
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greggish said:
Do I understand that Yahoo are going to run products that will compete head on with Google Adwords and Adsense? If so this might start to change a few attitudes at Adsense.
Regards
Dave Wrixon
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