Parents are from Pakistan and never had pasta once in my life until I left home.
But there is a growing middle-class in India which want to appear to be trendy by adopting Western fashions (Starbucks-type coffee store are a craze there even though it costs about a week's median salary for one coffee) so it could have value. I would agree with NavySeal's valuation - in a decade's time when India is more Westernised.