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Domain Discussion
General Domain Name Discussion
Pitching Domain to a Billion $ Company
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<blockquote data-quote="Maggie Mae" data-source="post: 2354601" data-attributes="member: 322980734"><p>Thank you, DNChat ...</p><p></p><p>It's not about selling a low cost domain with a big, inflated price tag to a wealthy corporation; it's a pitch that shows how the domain can bring value to the brand as a campaign.</p><p></p><p>The domain is not intended to replace the brand domain.</p><p></p><p>My background is national marketing/advertising/branding and you pitch to become the agency of record and you pitch campaign/brand names, etc. It's not hard to directly reach the decision makers when you know how – or have contacts in the industry.</p><p></p><p>What matters is can we truly bring value to the brand with a domain? Can we help them break through the advertising noise, create a unique customer experience that will drive traffic and sales? Is the offer within their budget? And can we communicate that effectively and succinctly in a pitch?</p><p></p><p>This is a catchy, memorable domain with dictionary words that has consumer product appeal and can make a great campaign. </p><p></p><p>Here are two examples:</p><p></p><p>Mayhem(dot)com redirects to AllState Insurance (their ad campaign is the mayhem guy)</p><p></p><p>Dove's has an award-winning Real Beauty campaign (launched in 2004) ... but when you key in RealBeauty(dot)com it redirects to Elle(dot)com (owned since 1998)</p><p></p><p>So, owning a domain that can work for a campaign, or future campaign can be a solid investment.</p></blockquote><p></p>
[QUOTE="Maggie Mae, post: 2354601, member: 322980734"] Thank you, DNChat ... It's not about selling a low cost domain with a big, inflated price tag to a wealthy corporation; it's a pitch that shows how the domain can bring value to the brand as a campaign. The domain is not intended to replace the brand domain. My background is national marketing/advertising/branding and you pitch to become the agency of record and you pitch campaign/brand names, etc. It's not hard to directly reach the decision makers when you know how – or have contacts in the industry. What matters is can we truly bring value to the brand with a domain? Can we help them break through the advertising noise, create a unique customer experience that will drive traffic and sales? Is the offer within their budget? And can we communicate that effectively and succinctly in a pitch? This is a catchy, memorable domain with dictionary words that has consumer product appeal and can make a great campaign. Here are two examples: Mayhem(dot)com redirects to AllState Insurance (their ad campaign is the mayhem guy) Dove's has an award-winning Real Beauty campaign (launched in 2004) ... but when you key in RealBeauty(dot)com it redirects to Elle(dot)com (owned since 1998) So, owning a domain that can work for a campaign, or future campaign can be a solid investment. [/QUOTE]
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Domain Discussion
General Domain Name Discussion
Pitching Domain to a Billion $ Company
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