This one is the exact opposite of the whole "if developed" line of appraising. I think it's pretty much a worthless waste of time for an uninterested noninsider to even try for one like this, but it's the name alone that should be highly valuable to someone in the industry itself, developed or not. And yes, you wouldn't catch me, for example, making offers on this one, but that says nothing about what I truly believe it's worth and whether I think it would be very easy to get what it's truly worth. $x,xxx might be fairly easy now, but maybe not $xx,xxx right away, but then again with the mobi sales we've been seeing at DNJ, well...