If you have a fixed budget and can spend a certain amount a month. Should I spend everything I have in one day, or set a limit for the whole month?
example: If i have $200 a month to spend on PPC, should I set my budget so that I only spend $6 a day thorughout a month, or should I remove the budget option and let as many clicks go as possible? Does it make a difference? I figure it shouldn't make a difference since there's no way to tell if a customer is going to make a purchase or not, but if there are holidays during the month or on pay-days the chance of a sale are higher.
example: If i have $200 a month to spend on PPC, should I set my budget so that I only spend $6 a day thorughout a month, or should I remove the budget option and let as many clicks go as possible? Does it make a difference? I figure it shouldn't make a difference since there's no way to tell if a customer is going to make a purchase or not, but if there are holidays during the month or on pay-days the chance of a sale are higher.
