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This one is a winner. It's a well known, classic phrase.
Hard to put a dollar value on it, but it's a great phrase, highly brandable and also quite versatile. With "game" in mind, I'd say easily from a low of mid $xxx up to a solid $x,xxx.
developed out though, you could be sitting on a nice little income producer.
Think of how many pages of content could you put together. Hoyle makes millions a year just selling their books of rules for card games. CBS has a segment on their television golf broadcasts called Rules of the Game.
yes it's long and has 4 words but so did forsalebyowner.com and it had the same number of letters and it sold for $835000. If the phrase is really good, other things matter less.