They don't fully get it. They tried to steal Forces.com using UDRP and lost.
I don't see this in WIPO... do you have a link to the case?
In any event, that's a ludicrous claim for forces.com.
Regarding their recent acquisition, it's a very shrewd one.
As a business partner and I learned the hard way in about 2009, finding companies that "need a website" is a lost cause, as most people then, now, and probably even some time before that, already have a website.
What was a problem that I saw coming from the time I was in the ninth grade, and still a bit of an amateur at the internet and web design, is that so many may
have a website, for all intents and purposes, but do not have
control over their website.
To the average businessperson who has a site, anything pertaining to it, from changes, to maintenance and similar is "handled by my web guy". This incurs substantial recurring fees for them in the arbitrage of content management. Not to mention a great deal of hassle to make a simple change on a website.
In this day and age, when having a Facebook fan page is often an adequate substitute for a website, and maintaining it is as simple as maintaining a Facebook profile, it can be very frustrating for a business owner to have to call their "web guy" every time they want to make a simple change, even so much as adding a new wine to the wine list in the case of a restaurant.
A domain like Site.com is very straight-to-the-point, and will allow potential users to see that maintaining your own site for your business is very doable, and is essentially an instant web presence. This is all foreign to the majority of business owners, and having a very "at-the-ready" type of solution is a very appealing thing. Even more so when combined with Salesforce.com's cachet, transparent (and reasonable) pricing structure, and very strong reference accounts such as Haagen Dasz and HP.
No doubt, Salesforce.com has done it again!
