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news Scarce Resource in the Digital Age: Activation of VM.com Domain Highlights Brand Value


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Feb 27, 2024
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In the digital age, domain names serve as the gateway for businesses on the internet, symbolizing their brand image and value. A unique, concise, and memorable domain name can provide significant competitive advantages for enterprises.

As a highly scarce type of domain name, two-letter .COM domains have seen a rapid increase in value in recent years. With only 676 two-letter .COM domains globally, those that are also common English words are particularly rare. These unique domain names not only play a crucial role in brand building but also enhance brand exposure and user trust.

Recently, a domain registrar based in Hong Kong quietly activated the VM.com domain. According to WHOIS historical records, VM.COM was transferred from Godaddy to a domain registrar in Singapore, DDD.COM, in February 2024 and officially activated in March.

The VM.com domain possesses the following unique advantages:

  1. Rarity: As one of the 676 two-letter .COM domains globally, it holds extremely high scarcity value.
  2. Memorability: Two-letter domains are concise and clear, facilitating user memorization and propagation, thereby enhancing brand visibility.
  3. Brand Matching: VM can represent various meanings, such as "Virtual Machine," "Venture Management," "Value Maximization," etc., enabling brand alignment with enterprises in different industries.
The activation of the VM.com domain underscores SINO PROFIT (HONG KONG) LIMITED's pursuit of brand value. Having such a premium domain name will provide significant support for the company's future development.

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