Sedo Puts 3 .DE's On DNJournal's New Top 10 Including Week's #1 Domain

[Duke]

The new weekly DNJournal.com domain sales report is out. Sedo is still red hot. They had 6 of the top 10 domains last week and came back with 5 of the top 10 this week, including three .DE's. One of those German country code domains leads the new Top Ten. The new extensions also bounced back after a soft week last week. .Biz, .Info and .US all had four-figure sales and the new extension leader is one of the four biggest .biz sales reported this year. The new column also includes a link to Marchex Inc.'s official announcement of today's landmark $164 million buyout of what appears to be the bulk of Ultimate Search's domain portfolio. Read all about it through the link below:

DNJournal.com Weekly Sales Report

 

[David G]

The new weekly DNJournal.com ....The new column also includes a link to Marchex Inc.'s official announcement of today's landmark $164 million buyout of what appears to be the bulk of Ultimate Search's domain portfolio. Read all about it through the link below: DNJournal.com Weekly Sales Report

Still another fabulous report with many great sales, and this regarding the gigantic sale for 164.2 million $, no doubt the biggest news of all time in the business: "Marchex will be acquiring a large base of online user traffic, which Marchex estimates at more than 17 million unique visitors per month in October 2004. This traffic is generated from a portfolio of Web properties, or Internet domains, which are generally reflective of commercially-relevant search terms in many of the Internet's most popular vertical commerce categories, and may include geographically-targeted elements. The total number of Internet domains in the portfolio, including Marchex's existing Internet domains, is more than 100,000."

What I find very interesting is that it equates to *only* about 40 visits a week (about 170-month) or roughly 5 or 6 per day, on average to the 100,000 or so domains.

This proves the great value of low traffic domains as long as they are well targeted and working. And the reason some names can sell for high 3 figures even if *only* getting say 5-10 or so visits/day. IMO, that is the most valuable lesson learned from the amazing sale. I believe many so called experts (especially non-domainers) do not appreciate the value of targeted low traffic names.

 

[gogeorge]

Still another fabulous report with many great sales, and this regarding the gigantic sale for 164.2 million $, no doubt the biggest news of all time in the business: "Marchex will be acquiring a large base of online user traffic, which Marchex estimates at more than 17 million unique visitors per month in October 2004. This traffic is generated from a portfolio of Web properties, or Internet domains, which are generally reflective of commercially-relevant search terms in many of the Internet's most popular vertical commerce categories, and may include geographically-targeted elements. The total number of Internet domains in the portfolio, including Marchex's existing Internet domains, is more than 100,000."

What I find very interesting is that it equates to *only* about 40 visits a week (about 170-month) or roughly 5 or 6 per day, on average to the 100,000 or so domains.

This proves the great value of low traffic domains as long as they are well targeted and working. And the reason some names can sell for high 3 figures even if *only* getting say 5-10 or so visits/day. IMO, that is the most valuable lesson learned from the amazing sale. I believe many so called experts (especially non-domainers) do not appreciate the value of targeted low traffic names.

I agree. This is the biggest news to hit in a long time. Will other companies start to adopt the same strategy?

 

[mike031]

gogeorge, why sell if the market only gets hotter and hotter... of course timing is vital but type-in traffic only increases its value and rapidly too... the longer you hold onto it the better... ppc options keep expanding also, and anybody who owns a decent sized traffic portfolio has great options when negotiating directly with google or overture for example

 

[seeker]

funny, some people see this as the markets end and others as the rebirth...

You've got to be blind not to see what's happening!

Time to get my Dom Perignon out.
Years and years of hard work.........
finally meaning something...
Of course the half emty glass people will say their own thing....
cheers.

 

[ExYahoo]

Just to give what you said about the value of low traffic but targetted traffic from domains concrete form, trader, here is a real example from my company's portfolio.

Our expired domains emailing script found CCTVANDMORE.COM expired in Yahoo! with a number of backlinks on the 20th Nov. We registered a few hours after the email notification was sent to our as none of them took it.

http://www.linkfight.com/cgi-bin/compare.cgi?q1=CCTVANDMORE.COM&q2=MURDER-WEEKENDS.COM

(MURDER-WEEKENDS.COM we got a few months ago in the same way - our script notified members of it but they did not register it so we did as an example.)

We parked it on sedo.com on the 21st Nov along with CCTVANDMORE.COM. Here is the latest from Sedo.com:

Domain Name Keyword Views Clicks Click rate €/Click

cctvandmore.com CCTV, surveill... 21 4 19.05% €0.08
murder-weekends.com Agatha Chris... 91 4 4.40% €0.16

And the proof from the whois:

Domain Name: CCTVANDMORE.COM
Created on: 20-Nov-04

Domain Name: MURDER-WEEKENDS.COM
Created on: 29-Jun-04

The total number of Internet domains in the portfolio, including Marchex's existing Internet domains, is more than 100,000."

...What I find very interesting is that it equates to *only* about 40 visits a week (about 170-month) or roughly 5 or 6 per day, on average to the 100,000 or so domains.

This proves the great value of low traffic domains as long as they are well targeted and working. And the reason some names can sell for high 3 figures even if *only* getting say 5-10 or so visits/day. IMO, that is the most valuable lesson learned from the amazing sale. I believe many so called experts (especially non-domainers) do not appreciate the value of targeted low traffic names.

 

[DaddyHalbucks]

Duke wrote:

The new column also includes a link to Marchex Inc.'s official announcement of today's landmark $164 million buyout of what appears to be the bulk of Ultimate Search's domain portfolio.
+++++++++++++

Now THAT'S a story!

I prefer to learn more about that!!

Who cares about a few mediocre .BIZ and .INFO sales?