Great name IMHO.
Conjoined names utilising the suffix, otherwise known as 'hacked domains' (wonder why I prefer 'conjoined'?) are being registered on a much more frequent basis, although the 'old school' ridicule them of course.
Personal names are becoming rarer to find for this very reason. Considering the cost of a popular first name in the .com is $xx,xxx - $xxx,xxx a conjoined name like shei.la I would value presently at high $x,xxx - low $xx,xxx to an end user.
Very nice pick-up.