Should You Get any of the New gTLD's Domains?

Willox Perez

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So everywhere you look what people are talking about are the different new gTLD's Domains that keep coming out. I find it quite amazing the variety of ones that are out there, from .app all the way to .church and many more keep on coming.

Some people are even referring this as the new golden age of domains, I understand the marketing aspect behind this but I tend to disagree. Now some of these domains may indeed become valuable eventually but it will take some time. Right now a lot of us are just simply speculating as to what really is going to happen.

With so many new extensions there are many questions arising as well.

#1 Are these new domain extensions going to be at all valuable?
#2 Will the .Com extension lose value because of so many new extensions?
#3 Which extensions will be worth investing in?

I will be breaking these questions in a more in depth over at OmarandWill .com

I am definitely curious to hear your thoughts on the new gTLD's Domains and the impact it will have in the future of the domain industry?
 
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Mr. Deleted

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I have not invested in any new gTLDs, but I am sure some are worth it. I just dont think I want to invest in buggy.horse.
 

italiandragon

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NO, it's just giving more money to Registrars and the ICANN.

.com and .ccTld (like .de for Germany or com.au for Australia) are the way to go, what retails users are used to trust.
 

Tia Wood

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My personal opinion is no to all three.

But if I were to answer with end users in mind, who are most important to determine if this is a permanent, good solution:

#1 Very few of them are but not a lot.
#2 Not for a very long time.
#3 Hard to tell. Still too early in the game. Watch for adoption on a mass scale. If it doesn't happen soon that's a bad sign.
 

Johnn

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Why take a chance?
I once took a chance and now I have been stuck with her for the past 30 years.
 

katherine

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Everybody is afraid to miss the boat once more, it's natural.
But it's never too late to enter the market. When and if new extensions take off, you will know.

I am more a believer of the 'fast second' principle, than the first mover advantage.
The idea is to let the others take a stab first, and watch the action.
No pain, no pain.
 

Mr. Deleted

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I dont doubt that some domains in the new TLD will make sense for some businesses, so names like new.media are OK, and there is one site called sold.domains by the onlinedomains.com guy. Personally I would like a name like register.domains, but whatever works. But in the end, I think .com is still king.
 

Willox Perez

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NO, it's just giving more money to Registrars and the ICANN.

.com and .ccTld (like .de for Germany or com.au for Australia) are the way to go, what retails users are used to trust.

Indeed, I was really hoping more people would jump on them and then lose focus on the .com =-D
 
My personal opinion is no to all three.

But if I were to answer with end users in mind, who are most important to determine if this is a permanent, good solution:

#1 Very few of them are but not a lot.
#2 Not for a very long time.
#3 Hard to tell. Still too early in the game. Watch for adoption on a mass scale. If it doesn't happen soon that's a bad sign.

Interesting thoughts, yes it is definitely too early too tell. Years from now either we will regret not getting them or there will be a lot of I told you so. I still rather stick to the .com king.
 
Everybody is afraid to miss the boat once more, it's natural.
But it's never too late to enter the market. When and if new extensions take off, you will know.

I am more a believer of the 'fast second' principle, than the first mover advantage.
The idea is to let the others take a stab first, and watch the action.
No pain, no pain.

True indeed. Also since the prices are right now insane priced maybe wait for them to drop or get them directly from people who give up on them once you see them take off like you mentioned. I guess we will all know once we see a few on DN Journal and on recent sales in NameBio.
 
I dont doubt that some domains in the new TLD will make sense for some businesses, so names like new.media are OK, and there is one site called sold.domains by the onlinedomains.com guy. Personally I would like a name like register.domains, but whatever works. But in the end, I think .com is still king.

I definitely like that concept you just brought up because I noticed it happened in the past with other extensions. If you find a one word combination that goes smooth with what the extension is then it makes sense because it is easier to remember too. I know I saw it with the .ME extension a lot.

Examples:

Join.Me
Kiss.ME
Believe.ME
 

Mr. Deleted

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About.me.
 
BTW, .co could be [keyword].co/okbook or cooks, coins and cooking too.
 

jmcc

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It takes a few years for the value in a new TLD to stabilise or become apparent. Most of the coverage of a new TLD in the first year of operation is fanboi coverage about big sales. (This problem is worse in the new gTLDs because these are not natural sales but rather sales in a heavily rigged market.) However the domains that drop in the second year are rarely analysed and the reasons they drop moreso.

Some of the new gTLDs have got the civilian/business mix right and are beginning to show signs of life. Others have not and have gone for a discounting/freebie model that has locked them into a boom and bust cycle. They have to keep discounting or find other markets to maintain registration volume. That's a very dangerous position for any TLD.

As part of the work I do, I analyse web usage in TLDs. This is a bit more complex than the usual imprecise Alexa rankings or cargo-cult "parking levels" on some new gTLD sites. It involves checking the usage for every domain name in the TLD (or samples of hundreds of thousands of domains in larger TLDs). Some of the new gTLDs are bubble TLDs. Some are developing in the same way as early ccTLDs. Some are zombie TLDs. Some are firesale candiates.

If you are looking for a quick flip in the new gTLDs, you may already be too late. The game is rigged so that most of the high value domain names never went to general availability. Now you might get lucky and find a diamond in the rough, but the odds are against it. If you don't understand the dynamics of a new gTLD and its target market, then you will probably lose more money than you will make from speculating in that gTLD.

As for the people who claim that .COM is the gold standard of TLDs, there are some renewal patterns there that are quite disturbing. In the last ten years or so, the renewal rates for new one year registrations have fallen from approximately 70% ten years ago to around 56%. But blending these with the renewal rates for older registrations allows the registry to publish a higher blended renewal rate (approximately 72% or so). Discounting and couponing may be lowering renewal rates on new one year registrations. There are some hosters/registrars that seem to specialise in discounting and they have one year renewal rates below 30%. When these hosters drive trends in a TLD, that TLD has serious problems. Now numerically, they are good for the registry but in real terms, the end user sees a zombie zone of PPC landers, holding pages and abandoned websites with a single "hello world" post.

As with any new TLD market, there's money to be made but more people will lose money betting on the TLD being a success and that their two or three keyword domain will be valuable some day. It might be, but they have to have the money to pay the renewal fees until they can recover their costs. That could take ten years or more.

Regards...jmcc
 

Mr. Deleted

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Imitation is the sincerest form of flattery. If you are just "betting" on an extension, I can see that failing, the idea is to get domains that make sense for an extension or a business idea. Or in some cases, short names.

But you most likely will not be able to get names like piggy.bank. :)
 
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