Structured Settlement names Help w/ Monitazation.

[Cashcows]

I have about a dozen or so Structured Settlement names. They get small amounts of traffic. But it adds up to over $3k Visitors a year or so and PPC for Structured Settlements used to be $40-$70 a click.

The problem is no matter where I am parking these things no one is clicking, I checked the logs and I see almost no spider traffic, 90% of it seems to be real.

What they hell are these people looking for and why aren't they clicking?

Or is it only domainers typing it in?

 

[AlienGG]

It's "MonEtization", guys.

 

[melmunch]

I think that the structured settlement ppc rates and ctr were an anomaly that has been corrected. Most of the search volume in structured settlements is on the setup side, where an attorney or a plaintiff is looking into the benefits of setting up a structured settlement.

The big money is in finding people who already have settlements and in purchasing those future payments for a fraction of their value. These aggressive purchasers used to have generic ads without mentioning what they do that got a better ctr, but they saw that their cost per action was way too high and so they started changing the ads to specifically state that they are buying settlements, and not setting them up.

Therefore, most of the traffic is simply not looking for what your advertisers are selling.

 

[Cashcows]

I would agree but names like

How to sell my settlement
and sell settlement

seem to be right on the money.

 

[melmunch]

Point taken!

Another thing to consider is that the vast majority of searches and type ins for these services are done by domainers, affiliate marketers these companies that buy them and people who get excited by the $40-$70 clicks that you describe. I suspect that it may be 95% of all the traffic in the industry.

In reality, there are a small number of settlements set up each year, and most of them are never looking to sell. The actual market for these transactions is not that large, and is mostly driven by insurance agents and lawyers who set them up. (I am an insurance broker and have set up a few myself)

 

[Cashcows]

Thanks... I might sell them off then to someone that can make a site with them that has some real value since it's not my area of expertise.