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Study: keyword-rich domains get more clicks
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<blockquote data-quote="Andrew Allemann" data-source="post: 2257262"><p><strong>Study shows that domains with keywords matching a search query get more clicks.</strong></p><p></p><p>Verisign has published the results of a <a href="http://blogs.verisign.com/blog/entry/how_keyword_rich_domain_names" target="_blank">study</a> showing that keyword-rich domain names matching a search query are more likely to get clicked in search results.</p><p></p><p>For example, if someone searches for “How do I create a personal brand online?” the domain PersonalSpaceOnline.com has two matching keywords from the search query.</p><p></p><p>Verisign looked at the click-through rates of the top 20 search results for 11 million search queries.</p><p></p><p>Results that didn’t have any matching keywords in the second level domain had a 12.44% click rate. Those with one matching term were clicked 21.79% of the time, and two or more words 25.30%.</p><p></p><p>As best I can tell, the study didn’t consider the search placement of results.</p><p></p><p>These results are not surprising. It’s well known that repeating the keywords in a Google Adwords ad increases CTR.</p><p></p><hr /><p></p><p><a href="http://domainnamewire.com/category/podcasts/" target="_blank"><img src="http://domainnamewire.com/wp-content/dnw-podcast-rss.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></a></p><p>© DomainNameWire.com 2016. This is copyrighted content. Domain Name Wire full-text RSS feeds are made available for personal use only, and may not be published on any site without permission. If you see this message on a website, contact copyright (at) domainnamewire.com.</p><p></p><p><strong>Latest domain news at DNW.com:</strong> <a href="http://domainnamewire.com" target="_blank">Domain Name Wire</a>.</p><p></p><p>The post <a href="http://domainnamewire.com/2016/05/31/keyword-rich-domains-get-clicks/" target="_blank">Study: Keyword-rich domains get more clicks</a> appeared first on <a href="http://domainnamewire.com" target="_blank">Domain Name Wire | Domain Name News & Views</a>.</p><p></p><p><span style="font-size: 15px"><strong>Related posts:</strong></span></p><p></p><ol> <li data-xf-list-type="ol"><a href="http://domainnamewire.com/2010/06/18/demand-media-wants-to-patent-keyword-profitability-ranking/" target="_blank">Demand Media Wants to Patent Keyword Profitability Ranking </a></li> <li data-xf-list-type="ol"><a href="http://domainnamewire.com/2011/12/13/sorry-domainers-but-microsofts-study-has-nothing-to-do-with-domains/" target="_blank">Sorry domainers, but Microsoft’s study has nothing to do with domains </a></li> <li data-xf-list-type="ol"><a href="http://domainnamewire.com/2010/05/25/google-ad-clicks-more-valuable-than-organic-clicks/" target="_blank">Google: Ad Clicks More Valuable Than Organic Clicks </a></li> </ol><p></p><p><a href="http://domainnamewire.com/2016/05/31/keyword-rich-domains-get-clicks/" target="_blank">Continue reading...</a></p></blockquote><p></p>
[QUOTE="Andrew Allemann, post: 2257262"] [B]Study shows that domains with keywords matching a search query get more clicks.[/B] Verisign has published the results of a [URL='http://blogs.verisign.com/blog/entry/how_keyword_rich_domain_names']study[/URL] showing that keyword-rich domain names matching a search query are more likely to get clicked in search results. For example, if someone searches for “How do I create a personal brand online?” the domain PersonalSpaceOnline.com has two matching keywords from the search query. Verisign looked at the click-through rates of the top 20 search results for 11 million search queries. Results that didn’t have any matching keywords in the second level domain had a 12.44% click rate. Those with one matching term were clicked 21.79% of the time, and two or more words 25.30%. As best I can tell, the study didn’t consider the search placement of results. These results are not surprising. It’s well known that repeating the keywords in a Google Adwords ad increases CTR. [hr][/hr] [URL='http://domainnamewire.com/category/podcasts/'][IMG]http://domainnamewire.com/wp-content/dnw-podcast-rss.jpg[/IMG][/URL] © DomainNameWire.com 2016. This is copyrighted content. Domain Name Wire full-text RSS feeds are made available for personal use only, and may not be published on any site without permission. If you see this message on a website, contact copyright (at) domainnamewire.com. [B]Latest domain news at DNW.com:[/B] [URL='http://domainnamewire.com']Domain Name Wire[/URL]. The post [URL='http://domainnamewire.com/2016/05/31/keyword-rich-domains-get-clicks/']Study: Keyword-rich domains get more clicks[/URL] appeared first on [URL='http://domainnamewire.com']Domain Name Wire | Domain Name News & Views[/URL]. [SIZE=4][B]Related posts:[/B][/SIZE] [LIST=1] [*][URL='http://domainnamewire.com/2010/06/18/demand-media-wants-to-patent-keyword-profitability-ranking/']Demand Media Wants to Patent Keyword Profitability Ranking [/URL] [*][URL='http://domainnamewire.com/2011/12/13/sorry-domainers-but-microsofts-study-has-nothing-to-do-with-domains/']Sorry domainers, but Microsoft’s study has nothing to do with domains [/URL] [*][URL='http://domainnamewire.com/2010/05/25/google-ad-clicks-more-valuable-than-organic-clicks/']Google: Ad Clicks More Valuable Than Organic Clicks [/URL] [/LIST] [url="http://domainnamewire.com/2016/05/31/keyword-rich-domains-get-clicks/"]Continue reading...[/url] [/QUOTE]
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