I once owned SuperBowlAdvertisements.com and SuperBowlCommercials.com and had them parked with TrafficZ I believe. Most of the year uniques were flat, but beginning about two weeks before the event and lasting until about a week later uniques, searches and clicks went crazy.
I was never contacted about the TM issue, but dropped them because of it.
interesting.. I dont even know how I ended up with this domain name, it was somehow included in a bulk purchase i did the other day, yeah, i try to stay away from the tm domains,
I was probably overly cautious for dropping them, but if you have the guts to ride it out another 9 months you should make a fairly nice ROI. SuperBowlCommercials.com outperformed SuperBowlAdvertisements.com, but SBA still received low x,xxx uniques each day for at least a week and hundreds each day for another couple of weeks. From what I recall the CTR was much better than normal. I'd say 90%+ was pure type-in traffic. Also bear in mind that this was probably 7 or 8 years ago.
You've got a long time to plan,... put together a nice landing page with some relevant ads and it should perform well for you.
I wouldn't be disappointed at all if you decided to cut me in for a 5% consultation fee. =)
lol How about I just sell you the domain name for $20 bucks and you can get it to perform, yeah, i truly dont think I will be touching this domain name, maybe I'll give it to one of my customers, my worst customer lol