The 'Banned' GoDaddy Superbowl Commerical

[scottatmu]

http://www.godaddy.com/gdshop/superbowl05/landing.asp?isc=bpshdr001&se=+

 

[GT Web]

that commerical is awesome...in every sense of the word, its too bad it wont be televised during the game... :-(

 

[scottatmu]

Thought the same thing. Great publicity for GoDaddy to have the 'banned' ad as well!

 

[clemzonguy]

Actually GoDaddy does have a commercial airing in the 1st and 4th quarters.....the was just the version which wasn't allowed by Fox. Visit GodaddyCommercial.com There is another thread with some news stories regarding the ads.

 

[Theo]

Looks like the one aired at the 1st quarter. I find the commercial dumb and GoDaddy a very hypocrite registrar. They have always portrayed themselves as an ultra-conservative registrar, going to the extreme of not allowing registrations of controversial domains. Now they are attempting to appeal to the Superbowl audience with a "tits and ass" commercial.

Sorry GoDaddy, yellow flag on this one.

 

[Cash Is King]

Looks like the one aired at the 1st quarter. I find the commercial dumb and GoDaddy a very hypocrite registrar. They have always portrayed themselves as an ultra-conservative registrar, going to the extreme of not allowing registrations of controversial domains. Now they are attempting to appeal to the Superbowl audience with a "tits and ass" commercial.

Sorry GoDaddy, yellow flag on this one.

While I agree with you in principle... I must say that women was ultra fine :-D

 

[hiOsilver]

I thought the commercial on TV went just far enough to be very funny. I doubt that many women would have enjoyed it, but the guys I was with all thought it was a hoot. Not that they really knew what the ad was about when it was over.

 

[Dr. Domaining]

Ha ha ha.

 

[actnow]

I congratulate GoDaddy on attempting to promote their company.

It will be interesting to see if they can recoop some of that money
thru new customers.

Bob, Nice try.

And, try again next year.

I don't know if it was public knowledge. But, the
DNJournal.com had submitted a TV commercial for
their new "swimsuit calendar".

But, Fox turned down the swimsuit commercial for being
the most offensive commercial submitted. :-D

http://www.dnforum.com/showthread.php?t=81230

 

[diverge]

Apparently the (toned down) ad ran in the 1st quarter, but Fox actually pulled the 4th quarter commercial after complaints. This is the first time in history a commercial has run, then pulled in the middle of the game.

 

[seeker]

a real case of a hypocrite society.
Why on Earth would that commercial be pulled back???
If anyone is a historian out there, they can see the similarities between the WWII regime of Germany (prewar( and this.
What censorhip can do.
'They' undrestamited the power and rate of the internet's fast forwarding of information.
To me, it looks like the internet is becoming a hostage to an Iranian type of methodology. I mean no disrespect to Iranian Citizens, but to their government, and to whomever it is that decides what should be ok to view and what is not.
This cencorship is a blow to democracy and to freedom...

 

[SouthernTn]

I feel that people are taking the problem last year to far. It wasn't that serious. Now, they made the halftime show , "in my opinion boring" and not airing commericals that they use to run that were funny. Alot of people look forward to looking at the Super Bowl because some of the commericals be the funniest commericials out, but now it seems everybody is being 'Careful' .. Careful isn't fun.

I seen the commericial and liked it alot

 

[domaindirk]

It was the most TIVO'ed event of the entire SuperBowl!!

 

[dtobias]

<<Mod Edit: Please do not self-promote your website in any of the discussion forums>>

 

[Theo]

Anyone knows who the buxom actress is?

 

[Dave Zan]

Anyone knows who the buxom actress is?

Got this from NP: http://candicemichelle.com/

 

[Theo]

Lovely :-D

 

[Theo]

NEW YORK (CNN/Money) - GoDaddy.com, the Super Bowl advertiser caught in a post-game ruckus of Janet Jackson-like proportions, saw traffic to its site surge during Sunday night's game and the controversy that followed the next day.

The number of visitors to GoDaddy.com, a privately-held reseller of Internet domain names, shot up nearly 400 percent after its first-quarter commercial aired, according to technology research firm comScore Networks. The company had 140,000 visitors Feb. 6, compared to a normal Sunday rate of about 30,000.

On Monday, amid news reports that Fox, the Super Bowl broadcaster, had yanked a second planned commercial after National Football League officials complained, traffic rose more than 250 percent above normal levels. GoDaddy.com typically gets 160,000 visitors on any given Monday. Yesterday it drew 590,000 visitors.

GoDaddy.com wasn't the only game advertiser to post an increase in traffic to it site Sunday. Indeed, the biggest increase -- 600 percent, to 43,000 visitors -- was registered by Budweiser.com. Anheuser-Busch ran 5 minutes worth of ads, including two that scored high in post-game viewer polls.

Official Internet sites for Olympus, Apple iTunes, Cadillac, and Ameriquest Mortgage -- also the half-time show sponsor -- also logged big, albeit smaller, increases in traffic after their commercials aired, according to comScore.

The implication from the data is that Super Bowl advertising increases product awareness. Whether that awareness lasts or translates into notably higher sales for this year's crop, who paid as much as $2.4 million per 30-second spot, remains to be seen.
Betting on a payoff

The Super Bowl and its ads are the most widely-watched television event of the year. But paying top dollar to hawk products during the game doesn't guarantee a sales boost. On the one hand, Apple Computer's infamous "1984" ad nearly two decades ago helped generate $4.5 million in sales within six hours of its broadcast, according to Bernice Kanner's "The Super Bowl of Advertising: How the Commercials Won the Game."

But the costly exposure didn't help many of the 17 Internet startups that dominated the 2000 game. Does anyone remember OurBeginning.com or OnMoney.com? Both sites vanished after the dot.com bubble burst a few months after the St. Louis Rams defeated the Tennessee Titans.

GoDaddy.com, while reminiscent of that spendthrift era, appears to be different. President Bob Parsons says the company has 650 employees and more than $100 million in sales in 2004.

GoDaddy.com's Super Bowl ad featured a buxom brunette who has a "wardrobe malfunction" while appearing before a television network censorship committee. The ad was intended to be a satire of last year's game, when Jackson exposed her breast while performing during half-time, and of how anxious networks executives are to placate federal regulators of decency standards.

The pressure to keep Super Bowl XXXIX clean contributed to the withdrawal of at least four ads before the game aired, including a commercial for Airborne cold remedy that would have included a shot of Mickey Rooney's bare bottom.

Anheuser-Busch, the game's biggest advertiser and a Super Bowl sponsor for nearly 20 years, let NFL officials preview one of its planned ads, also a spoof on last year's Jackson debacle. In it, a stagehand, presumably working the half-time show, uses Jackson's outfit to get a better grip while uncapping a Bud Light. He rips the garment and then tries to repair it with tape.

The NFL wasn't pleased and so Anheuser-Busch voluntarily withdrew it.

But the football league didn't get to pre-screen the GoDaddy.com ad, which Fox approved beforehand.

After the spot first aired, NFL officials objected and Fox took the highly unusual step of pulling a second airing of the commercial, set for late in the fourth quarter.

Yesterday an irate Parsons said he expects a full refund "at the very least" and issued veiled threats about suing the network over the cancelled ad. Parsons said that, because the ad did not run as planned, his company lost credibility and an even bigger lift to its site traffic.

But as the traffic spike suggests, GoDaddy.com has reaped some rewards from the ruckus.

Even before the game aired, Parsons was crowing on his personal Web log about all the free publicity the company's Super Bowl plans had already generated.

"The media attention that we have received up to the Super Bowl has been far and away more than any of us at Go Daddy would have dared to dream," wrote Parsons.

 

[Dave Zan]

Even before the game aired, Parsons was crowing on his personal Web log about all the free publicity the company's Super Bowl plans had already generated.

Free publicity after how much was spent to produce and show their ads? :huh:

"The media attention that we have received up to the Super Bowl has been far and away more than any of us at Go Daddy would have dared to dream," wrote Parsons.

So does that mean Bob Parsons won't ask anymore for a refund?

I really wonder how many of Go Daddy's visitors from that actually translated
into paying customers...

 

[hiOsilver]

Free publicity after how much was spent to produce and show their ads? :huh:



So does that mean Bob Parsons won't ask anymore for a refund?

I really wonder how many of Go Daddy's visitors from that actually translated
into paying customers...

We can only speculate. Perhaps Parsons will tell us in a few weeks. In any case, the Godaddy commercial brouhaha was on the front page of today's San Francisco Chronicle. That is coverage that goes way beyond what Parsons paid. His strategy is working brilliantly. And frankly, I thought that it was the most entertaining commercial on the Superbowl, although most of the people I was watching it with had no idea who Godaddy was immediately after the commercial. But, with all of the lasting commotion, and people emailing links to the Godaddy site, I suspect that Godaddy will reap a decent ROI on that commercial.