First off, I had to read Frank's blog entry twice to figure out what the hell he is talking about. Correct me if I'm wrong, but shouldn't he be replacing "whois query" with "domain availability query", I always thought these were two starkly different actions. Perhaps he's referring to both?
If registering 10,000 "ballstownaxelrepair.com" type domains sounds like a good investment strategy to you, knock yourself out. If this blows over as hype, Frank will just tell you that you weren't being "cerebral" enough in your choices. The key thing to remember is, Frank didn't get rich off of domains by following another's lead, and I would strongly advise the salt grain approach to what he's promoting. He doesn't even attempt to hide an ulterior motive. Aside from fueling a market spike to add additional value to his own portfolio, he obviously has a financial stake in seeing this idea launch for better or worse. This is preciously why I don't trust or follow around these so called "Domain Masters" waiting for a bone to drop off their table. While you're busy picking the bone up off the floor, a sly hand is slipping into your coin sack.