Originally posted by namedropper
I'd rather have a long name with obvious meaning than a meaningless shorter name. The "the" drags it down some, and the "company" some more, but otherwise it's pretty straightforward. Plus it's a .com, which means it's more valuable than any .biz or .us or .whatever some people here like so much.
If someone wants to sell autographs this name is a whole hell of a lot better than most other names to use. Don't let some knob here try to convince you that Namethings.info or etc. is a better domain for it.
I'd say $100-$350, more if you found a good buyer.