Originally posted by fizz
I guess if you own a unique name the thing to do is to use it in some sensible way on the net and wait for someone to approach you with an initial offer to purchase.
Naturally the response needs careful thought, especially if the prospective buyer has squillions of bucks to put into a legal battle. And never underestimate just how much a person is prepared to spend when it involves their name, and in some cases, ego.
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You should always have a plan for your domain name in order to satisfy your legitimate interest. A plan is helpful, a branded web page is better, without an all out site the best. Many decisions hold that a legitimate interest is ipso facto created by registration since no other party can claim exclusive rights to it -- provided you don't use it in a competing way (e.g. use apple.com to sell Dell computers).
Never offer your name for sale. This is good advice from a legal and business perspective -- unless there is benefit in doing an auction (to create a bidding war) and only do this after legal consultation. No one should ever have a UDRP action brought against them where an offer to sell is alleged as bad faith. (However, I should note that I have prevailed in several UDRP actions where it did NOT constitute bad faith to offer a name for sale or, more often, to responde to an inquiry). But you don't want to have to make that defense in my opinion.
If someone wants your name bad enough they'll contact you, and you'll always do better as an unmotivated seller. From a negotiating point of view (and for legal protection) it is always better to use a third party to negotiate. A third party can't commit you to anything, won't show your cards, and creates a protective barrier between you and the seller that has numerous advantages. Plus, you can benefit from an experienced seller.
A bit of self promotion. While I would recommend you use almost anyone to negotiate on your behalf because it's never good for you to deal directly with the other side, I recommend using a lawyer because you get the added benefit of legal advice as part of the deal. I offer standard contingency rates for negotiating disputed and non-disputed domains. I charge an initial flat fee for responding to a C&D's.
I'm sure other attorneys will offer similar deals.
I have negotiated disputed domains as high as $500,000 as recently as late last year, and a $1 million dollar negotiation (+ % of company) in the past three years.