"Toy News" sounds a bit better to me. And, of course, the .com is best. Unless there's a website with a similar name or slogan to ToysNews{dot}org, I would consider $100 to be a good offer on this. Part of what I base this on is one of my own domains: ChildrensToys{dot}net, which is barely going above $200 in an auction at the moment--in spite of some publicity and end user contacts. (I'm not trying to steer anybody to that auction, which is why I haven't named the site. And it ends in 1 hour anyway.)
My point is that even a relatively good domain name with actual search volume can go for very little if it isn't .com.