There should be a lot of ways to monetize ToyNews.org with multiple affiliate programs and Amazon Associates. If you can get a stylish blog going, you might also be able to find partner advertisers on parenting websites.
(I spoke too soon about ChildrensToys{dot}net. The bidding continues past $1050. I'm glad one of my 5 in the auction wasn't a dud!)
*the exceptional businesses of our esteemed moderators