Domain Name Wire University of Florida athletic group tries to reverse hijack TheSwamp.com

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Group relied on usage prior to domain owner’s acquisition of the domain. A UDRP panelist has found that The University Athletic Association, Inc., a nonprofit associated with the University of Florida, attempted reverse domain name hijacking. The organization, which acts on behalf of the university’s athletic department, filed a cybersquatting claim against the domain TheSwamp.com. […]

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This is a good example of why timing matters. Just because a domain fits your brand today does not mean the owner registered it because of you.