What Influences A Purchase Decision When It Comes to eCommerce

[Adam DickerAdam Dicker is verified member.]

Big Commerce put together this infographic on what influences a purchase decision ? I thought one of the interesting things was at the bottom of the graphic, the numbers regarding made in USA and made in China and how they affect purchases. I would like to see what studies were used for those numbers. What [...]

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[INFORG]

Re: China versus US Made: The stated preference does not equal the revealed preference of what people actually buy. I don't doubt that they claim it has an impact, but people aren't making purchase decisions based on that "feeling", they are basing it on all of those other factors.