What type of marketing is this?

[thevirtual]

Have you ever visited an online store or bought a product then go to a different site, only to see banner ads for the same exact product?

I started to notice this type of marketing recently on some major websites.

This is a very smart method of advertising, offering people the exact product they have been seeking.

I didn't know this type of marketing was possible.

 

[Theo]

It's called "cookies" and they're shared across various web sites, not just the originating one, as long as these web sites are affiliated.

 

[Sonny Banks]

Same story happen to me...what type of marketing is this??
It's called "cookies"

 

[thevirtual]

I am aware that they are using 'cookies'. Also they are probably using the same advertising network. That still doesn't answer my question.

 

[HarveyJ]

There isn't any type of specific marketing involved, other than the assumption that if you've bought Product X, then you're likely to be interested in Product X again.
It's the idea of a "repeat customer"... there's no marketing buzzword like "viral" or "guerrilla" behind it.

But, if you like, you can call it "memetic", as in a persistent idea that is found across multiple intellectual spaces simultaneously.