What would you do in this situation?

[burgerman]

Let's say you owned two great generic domain names: the singular version and the plural version of a 2-word domain. Both have .com extensions. Both pertain to a broad industry (eg online deals). Would it be unwise to use the singular version to target one sub-niche of the online deals industry and use the plurual version to target another separate sub-niche? For example, they're both online deal oriented sites - the singular version is dedicated to deals for laptops and the plural version is dedicated to deals for office supplies. This way you could capitalize on two possible lucrative markets instead of one.

Or would it be best to use the plural and singular version together to target the same sub-niche? Eg the singular version 301 redirects to the plural version. This way if someone accidentally types in the singular version when they mean to type in the plural version, they will simply be redirected to the correct one.

What would you do?

Please let me know if you need me to clarify anything.

Thanks!

 

[tekz999]

Plural redirect to singular. Make a good-looking logo. Then put all hot popular products in it. No junks.

 

[burgerman]

Hi Thanks for the advice

Does using the plural and singular version together for one site protect the brand?

Also, instead of dealing with plural/singular versions for the .com domain like in the above example, what if I had the .net version as well as the .com? Could I use the .com (singular/plural together) for one site and the .net (singular/plural together) for another site? Or should I use the .net to 301 redirect to the .com to protect the brand?

Thanks again

 

[cbk]

Say the word out loud to see what makes more sense and what people would type in and forward the other ones. Optimize the page for both singular and plural.

The only reason I buy singular, plural and other extensions of a domain name is to eliminate the competition so yes protects the brand.

 

[south]

I would develop both separately if you have the time. Put them on different servers, make more money. Nothing like competing against yourself. One may not get ranked, or may rank lower than the other, why not double your odds?

 

[burgerman]

Thanks for the responses.