Professional Real Estate appraisers use three approaches, we can valuate domains in much the same manner
- comparable sales - we can do this with domains as well
- replacement cost - not really applicable as registration cost is minimal
- income/cash flow - we can do this with domains as well
you can find domain sales databases and lookup sales of domains with your keywords- search for "domain sales history" to find sources
you can lookup Google CPC keyword prices for your domain name if it is generic enough and also find the number of searches, exact match and/or phrase match with certain names
Create a list of domains where you have a reported sales price that are in the same genre or same keywords as your domain name, then analyze these domains from a theoretical income approach ( obviously we are just using the numbers as an objective benchmark)
CPC x
#searches = $per month
sales price / $per month = number of months
do this on many domains and get an average number of months
take that average number of months * your domain CPC x
#searches = objective value of your domain
This type of objective analysis isn&
#039;t going to work on "brand" domains where you don&
#039;t have a CPC value and traffic estimates