question Which lesson changed your domain buying strategy?

[nicenicnicenic is verified member.]

Most domain strategies sound reasonable until the market gives feedback.

A sale, a failed auction, a quiet listing, or one unexpected buyer can change how someone buys.

Which lesson changed your domain strategy the most?

 

[nicenicnicenic is verified member.]

One thing we see often is that the buying decision is easy, but the holding decision is harder.

Many weak names do not look expensive one by one, but they become expensive as a portfolio grows. Maybe the real strategy change is learning what not to renew.

 

[asherknight143]

Learning to drop my own names at renewal. I used to talk myself into another year on anything I liked, and liking a name has nothing to do with whether someone will buy it.

Now the rule is simple. Zero inquiries in two years and it goes, whatever I paid or however clever I thought it was. Sunk cost quietly kills more portfolios than bad buying does. This reframed how I think about the top end: https://saw.com/blog/en/podcast/what-makes-a-domain-worth-a-million-dollars

 

[nicenicnicenic is verified member.]

Learning to drop my own names at renewal. I used to talk myself into another year on anything I liked, and liking a name has nothing to do with whether someone will buy it.

Now the rule is simple. Zero inquiries in two years and it goes, whatever I paid or however clever I thought it was. Sunk cost quietly kills more portfolios than bad buying does. This reframed how I think about the top end: https://saw.com/blog/en/podcast/what-makes-a-domain-worth-a-million-dollars

Thanks for sharing
"Would I buy this name again today at reg fee?" is honestly such a solid filter when renewals come due.
Just curious, have you ever broken your own two-year rule on a gut feeling, or do you pretty much drop them without exception once that window closes?

 

[accurate]

Buy domains that can be brands.

That's what buyers want.

 

[ExpiredAuctions]

The hardest lesson for new domainers/investors to learn is Asset Selection. A mistake many newbies make is aggressively hand-registering and buying domains to "build a portfolio" without taking into account portfolio management, holding costs, and sell-through-rates.

This is a common problem no matter what the business or asset class. Wealth building and investing takes a lot of discipline, and beginners generally have poor money management skills. They believe that spending money is the only way to "level up" so they end up being "asset rich and cash poor". When that happens, dry spells will force them to liquidate or sell cheaply to cover expenses.