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Originally posted by Onyx
Let's do the math on a $5 CPM campaign.
Give the site the benefit of the doubt, and it receives 100,000 page views per month. At an astronomical $5 CPM (not really possible. Only hosting/medical/gambling/etc sites command this type of rate).
Now $500 a month give or take.. It will take you 5+ years to get your initial investment back. That is of course if you completely sell out all ad campaigns, and manage to update the site daily to maintain current traffic levels.
Don't forget if you ever plan to get a $5CPM, or an even $2CPM campaign rate. You will have to bypass any third party ad networks and sell advertising inventory directly to domain related businesses. Thus more time. For what? To stop cash flow for close to the next decade?
$5CPM would be easy to get
most vistors are webmasters themselves and webmaster related traffic would be able to get webhosts and many other webmaster targetted sites to advertise. but not all people know where to get the advertisers so maybe it would be too hard for some
although to keep the visitors up the buyer would need to continue with the resources currently available and add more as the industry evolves
maybe 20k is too much, maybe its not..