- Joined
- Aug 24, 2004
- Messages
- 216
- Reaction score
- 53
I’m genuinely curious how others here define wholesale price and investor pricing.
On DnForum, I often see “WANTED” threads asking sellers to offer names at wholesale price or investor pricing.
To be honest, “investor pricing” almost goes without saying.
This is a domainer-to-domainer marketplace. Unless someone is completely new, nobody is quoting retail end-user prices here. That’s already understood.
But “wholesale price” is where it gets interesting.
Traditionally, wholesale implies one of two things:
In most industries, wholesale pricing is tied to volume or relationship.
Here’s a recent example.
I submitted several dozen domains with retail value in the $2,000–$4,000 range.
I priced them at $999 each, clearly stating that additional discounts would be available for multiple purchases.
The buyer selected one name.
Then asked:
“What’s your wholesale price?”
That made me pause.
If wholesale is defined by quantity, how does a single-unit purchase qualify?
I’m not against negotiation. That’s part of the business.
But when “wholesale” simply becomes shorthand for “give me your lowest possible number,” we’re no longer talking about wholesale — we’re talking about anchoring.
Another interesting pattern is budget ranges like:
“Budget: $10 – $50,000.”
That’s a massive range.
I’ve submitted names that previously received five-figure broker inquiries, only to receive a $100 offer in response.
Which makes me wonder:
Was the real budget $10–$50,000…
or actually $10–$500?
Again, this isn’t criticism. It’s curiosity about how we define terms in our own marketplace.
So I’d love to hear how others define:
• What qualifies as wholesale in domaining?
• Does buying a single name justify wholesale pricing?
• Should budget ranges reflect actual buying power?
Looking forward to hearing different perspectives.
On DnForum, I often see “WANTED” threads asking sellers to offer names at wholesale price or investor pricing.
To be honest, “investor pricing” almost goes without saying.
This is a domainer-to-domainer marketplace. Unless someone is completely new, nobody is quoting retail end-user prices here. That’s already understood.
But “wholesale price” is where it gets interesting.
Traditionally, wholesale implies one of two things:
- There has been prior transaction history between the parties
- The buyer is purchasing multiple items in bulk
In most industries, wholesale pricing is tied to volume or relationship.
Here’s a recent example.
I submitted several dozen domains with retail value in the $2,000–$4,000 range.
I priced them at $999 each, clearly stating that additional discounts would be available for multiple purchases.
The buyer selected one name.
Then asked:
“What’s your wholesale price?”
That made me pause.
If wholesale is defined by quantity, how does a single-unit purchase qualify?
I’m not against negotiation. That’s part of the business.
But when “wholesale” simply becomes shorthand for “give me your lowest possible number,” we’re no longer talking about wholesale — we’re talking about anchoring.
Another interesting pattern is budget ranges like:
“Budget: $10 – $50,000.”
That’s a massive range.
I’ve submitted names that previously received five-figure broker inquiries, only to receive a $100 offer in response.
Which makes me wonder:
Was the real budget $10–$50,000…
or actually $10–$500?
Again, this isn’t criticism. It’s curiosity about how we define terms in our own marketplace.
So I’d love to hear how others define:
• What qualifies as wholesale in domaining?
• Does buying a single name justify wholesale pricing?
• Should budget ranges reflect actual buying power?
Looking forward to hearing different perspectives.
