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Will Microsoft Get Search Branding Right With 'Kumo'? (E-Commerce Times)

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Adam Dicker

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Is Microsoft about to rebrand Live Search as "Kumo"? News reports on Monday had the software giant buying up domain names such as "Kumo.com," "Kumo.net," "Kumo.jp" and the like from CSC Corporate Domains, a domain registrar with which Microsoft often does business. There are two prevailing schools of thought regarding "Kumo" -- Japanese for "cloud" and "spider" -- at the moment.

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