What you say may hold good if you owned CANDY.COM, and its related trademarks, a matching phone number like 1800-CANDY-COM. There are many people who are selling vanity tags, phone numbers, and fancy number plates. Good luck finding such a package deal for a client with fat pockets, who wants to waste zero-time doing branding.
If you to find one such candy maker, the said party will be FRANCHISEE, provided he agrees on non-exclusivity, which means you can use CANDY.COM for number of sellers and get a cut on sales, which is non-practical.
Explain me who will take the pain to lease a domain, and build SEO links on a domain, very knowing that they might have to eventually surrender the domain to somone who did nothing but regg&
#039; it in 1992? Is it his fate to have been born in 2000s, and not get CANDY.COM? If I was the candy maker, why would I let someone dictate price for a dot-COM, when I can own any gTLD and build my own marketplace?
If you even leasing the domain, you don&
#039;t get much RoI. The candy maker may continue paying $x/year, because he has a long-lease. And, technically, if he makes $1bn profit or $800/mo loss, you will continue to get ONLY $x/year. May be, if you are to sell this its called FINDER-FEE ; ) The candy maker will want the domain at any cost, because he has spent a fortune in marketing the domain and not YOU.