Hi!
It would seem to me that the fair method of distribution would be to have round robin type 'lotteries' much as was done for the .US and some of the other new domain extensions. No one probably can get their name in the hat at every registrar for most any significant name which means that there is a real chance for all parties. I got one of the best LRII .INFO names with the domain reserved for me at only two of the cheaper registrars. Other names that I was in for thirty times or so went to others. This is likely as it should be. Ultimate Search, Web Magic, and Buy Domains seem like real cancers in this system. The worst thing is that they do next to nothing useful with the domains that they have. Buy Domains is a dealer which is likely better than what the other two are up to. It probably makes them no worse than most of us, I supose but no one should have the absurd advantages that these guys have.
In this system, the registrars could choose to sell their effort for $20 as GoDaddy did in the .US land rush (and they were very effective at that!) or put the names up for auction with bids into the stratosphere for better names. The submission order should be random rather than in the order of the registrars choosing making it almost as likely that the $20K name goes to some little guy for 20 bucks or to the end user for the 20 grand or possibly the reverse. It's not perfect but the proposed MLS system sure isn't either. Choice names will just mostly be bought up by the big guys and I am not sure that any method should grant a 'sure thing' to anyone. That is the only fair way to handle this problem in my opinion but, in truth, money likely will win as it does in all political things. On the other hand, the registrars should be for this is it would guarantee their continued existence amking money in a free market in a method of their choosing. This present system is absurd in it's own right; that is for sure!
Best Wishes,
Jon Hall
