People get mad at me when I give my reasoning behind a zero value. The problem is that you had to explain that Diamond.com sold for 7.5 Million (it was probably worth it even though the sale was for more than just the name). The other thing is that you had to explain what the extention was.
Names that have worth need no introduction. If I ask you to appraise a two-bedroom house and tell you that a two-bedroom house sold for 7.5 Million in Malibu, that still doesn't mean that my two-bedroom house is worth anything.
Both are houses, and both are two-bedroom's, but the most important question of all is: "Where is it located"? The answer is that it is located in a place where there is very little value, so much so, that it might as well not even be a house.