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Google has rolled out a major core update.
Specifically they are targeting Expired SEO Domains.
Does this make them less valuable?
Specifically they are targeting Expired SEO Domains.
Does this make them less valuable?
New ways we’re tackling spammy, low-quality content on Search
We’re making updates to show less unoriginal, low-quality content on Search.
blog.google
Occasionally, expired domains are purchased and repurposed with the primary intention of boosting search ranking of low-quality or unoriginal content. This can mislead users into thinking the new content is part of the older site, which may not be the case. Expired domains that are purchased and repurposed with the intention of boosting the search ranking of low-quality content are now considered spam.
Expired domain abuse is where an expired domain name is purchased and repurposed primarily to manipulate Search rankings by hosting content that provides little to no value to users. For example, someone might purchase a domain previously used by a medical site and repurpose that to host low quality casino-related content, hoping to be successful in Search based on the domain's reputation from a previous ownership.