Hello everybody,
As I am the new Sedo moderator here, I just thought I'd chip in with my two cents.
First and foremost, I have gone to:
http://www.small-business-dictionary.org/default.asp?term=ASKING+PRICE
so that one's nicely cleared up then. I have read this thread in its entirety finding it strange that so many of you have so much against our "asking price" feature. It is only a basis for negotiation and not a fixed price.
The thread seems to have progressed from here on to two separate points:
Firstly, why we have the 10K cap and secondly why Afternic have a referral system whilst ours is not so developed. I'll deal with them in that order.
1.
The 10K cap is, as nora said, to stop speculation and inflated prices. I receive daily emails from domainers asking why they can't list their 'fantastic' several-word-with-a-few-hyphens-&-2ümläuts.cc for the 25,000 that it is bound to fetch. Our job is to help you sellers to sell your domains. We really aim to encourage interaction between buyers and sellers as that's the best way to get domains sold. Were we to allow our users to list domains for prices that
they think they're worth, we and our users would definitely see a drop in bids and therefore sales.
I appreciate that the users of this forum are a higher class of seller and have more idea of how much their domains are worth, but we still believe interaction between both parties is vital for a domain marketplace as vibrant as Sedo. If you set your 'minimum offer' price at around the couple of thousand mark, then you really can cut out your low-ball offers.
If anyone sees the asking price is 10,000, they know you're serious, they know they have to make a serious bid. If anyone is making a bid of 10,000, they are more than likely aware of it's actual value and should not be surprised if you counter with a bid of 15,000. This is not to say they WILL not be surprised by your counter offer, but their surprise will be more because of the fact they thought they were going to con you out of a name worth more than they offered. More power to the sellers' elbow... The fact is, negotiations have then
started and you can both set about looking to find some middle ground. Surely, it is better to have 10 potential bids at 10,000 than one offer at 15,000?
As a final point, I would simply ask you to all go to our homepage and click on 'advanced search'. Filter the search and set the price to 10,000 - 100,000 and sort for names listed in the last week. No, say the last two days. I have 57 names in my results. Now tell me, honestly, how many of those do you
really believe are worth 10,000? And if we didn't have the cap...?
As a result of this urge to increase interaction, we have this cap. As a result of this cap, we suggest people carry out a domain appraisal to find out the actual value of the domain. However, this appraisal is not simply a ticket to list your domain over the 10,000 mark - if it is valued that highly - it is one of the industry's best-recognised appraisals carried out by the industry's largest domain platform. It is carried out by real people, real professionals in the area and not by machines as many other appraisals are. They can be used as a great negotiating weapon when in talks with a potential buyer and they can even help you to get a higher price in the end. Furthermore, they are not exactly extortionately-priced. A standard $19 appraisal is a tiny 0.001% of a $20,000 domain's selling price if it is truly worth that much and can be used to press the potential buyer for a higher price.
Having said this, it doesn't mean that your domains can never be listed for more than 10,000 without an appraisal. We are usually fully aware of, or made aware of, great names that come into our system and we can make special concessions for names that are obviously worth well over 10,000.
Phew.
The second point is a shorter point. Luckily. We have put a lot of research into our parking pages' layout. We have seen that the conversion rate of referrals for domain appraisals etc. is so very low that it is a minor part of our parked pages. We and the other most competitive companies in the PPC business know that a parked page has two functions: to monetise the domain by getting people to click on the ads and to make the minority of viewers who are interested aware that the domain is for sale. It's hard enough to make people just click on the ads, let alone to make them go and buy a domain appraisal! Our CPCs are higher than afternics and our sales platform is the largest in the business and is the first stop for industry buyers, so it really does pay to park and sell your domains with us.
The last point is a bit of good news for those that don't know it yet. As of March, we will be extending the NO MINIMUM COMISSION as enjoyed by the US customers to all customers covered by the US/UK/International team! You can find out more about it at my post here
http://www.dnforum.com/showthread.php?t=80468&highlight=minimum+commission
and more news will follow next week. So it
really pays to park and sell with us!
I'm not going to make Nora's mistake of saying we all agree on this, because we clearly don't all agree with each other. I wanted to show you my personal opinion and Sedo's ideas on how to most encourage a vibrant forum. Judging by our great week in DNJournal's (
http://www.dnjournal.com/domainsales.htm) top sales again, we seem to be doing something right at least!
Thank you all for taking the time to read this. Not sure how many of you had the staying power to make it all the way to the end! We really do appreciate all of your feedback - especially the one about an ebay-style user rating.
You can, as usual, contact me at the address below should you have any further questions you'd like to ask me.
Looking forward to reading your comments!
Ed
Key Account Manager
UK Marketing Associate
_______________________________________________
SEDO.CO.UK :: Buy and Sell Domain Names and Websites
tel within UK 0871 900 8450 :: fax 0871 900 8451
tel +49 221.420.758.156 :: fax +49 221.420.758.11
tel (US) (877)-349-5902 :: fax (212)-202-3951
email:
[email protected] ::
http://www.sedo.co.uk
_______________________ :: make a name for yourself.