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Domain Discussion
General Domain Name Discussion
brandable criteria of domain
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<blockquote data-quote="werejack" data-source="post: 2286803" data-attributes="member: 322964727"><p>So for the value of brandables (in this case, I use the term brandable to refer to two or three english word domains. Made up words like hulu or bobble are not the focus below).</p><p></p><p>Generic words have higher value of course due to type in traffic and businesses using that generic word in their business can cement their online brand and reputation.</p><p>So using my earlier example, redmark.com or redbase.com sold shortly after registering to a domain reseller or an end user would fetch about low to mid $x,xxx.</p><p>Now the value to the reseller is in the speculation or gamble that an online business will really want it down the line and pay big bucks.</p><p>Looking at one or two real life case studies,</p><p>Getdropbox.com upgraded to Dropbox.com after the business had grown so the domainer who had droobox.com could negotiate for probably $xx,xxx or maybe even more or share equity...</p><p>SumoMe.com upgraded to sumo.com at a cost of $1,200,000.</p><p>TheFacebook.com upgraded to Facebook.com so the person who had Facebook.com didnt know at the time of acquisition that down the line someone would build an online social media platform, pick the name Facebook and one day want his domain...</p><p>Ubercab.com upgrades to uber.com</p><p>More recently, sportsman's warehouse.com upgraded to sportsmans.com at cost of about $200,000... Technically this is a plural of a generic word (actually plural is sportsmen before I get attacked lol).</p><p></p><p>So I hope this guide from a beginning who has been reading up but needs to get first hand experience after making a sale. Find a niche you will enjoy, development your strategy whether its quick flips, buying a potentially valuable brandable or generic word and position yourself patiently as a fisherman for the day a company will need it while wat thing out for trademarks as you register them. Whatever you decide....</p></blockquote><p></p>
[QUOTE="werejack, post: 2286803, member: 322964727"] So for the value of brandables (in this case, I use the term brandable to refer to two or three english word domains. Made up words like hulu or bobble are not the focus below). Generic words have higher value of course due to type in traffic and businesses using that generic word in their business can cement their online brand and reputation. So using my earlier example, redmark.com or redbase.com sold shortly after registering to a domain reseller or an end user would fetch about low to mid $x,xxx. Now the value to the reseller is in the speculation or gamble that an online business will really want it down the line and pay big bucks. Looking at one or two real life case studies, Getdropbox.com upgraded to Dropbox.com after the business had grown so the domainer who had droobox.com could negotiate for probably $xx,xxx or maybe even more or share equity... SumoMe.com upgraded to sumo.com at a cost of $1,200,000. TheFacebook.com upgraded to Facebook.com so the person who had Facebook.com didnt know at the time of acquisition that down the line someone would build an online social media platform, pick the name Facebook and one day want his domain... Ubercab.com upgrades to uber.com More recently, sportsman's warehouse.com upgraded to sportsmans.com at cost of about $200,000... Technically this is a plural of a generic word (actually plural is sportsmen before I get attacked lol). So I hope this guide from a beginning who has been reading up but needs to get first hand experience after making a sale. Find a niche you will enjoy, development your strategy whether its quick flips, buying a potentially valuable brandable or generic word and position yourself patiently as a fisherman for the day a company will need it while wat thing out for trademarks as you register them. Whatever you decide.... [/QUOTE]
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Domain Discussion
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brandable criteria of domain
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