."brands" approach with Internet name shake-up

[A D]

Brand owners will soon be able to operate their own parts of the Web -- such as .apple, .coke or .marlboro -- if the biggest shake-up yet in how Internet domains are awarded is approved.

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[BostonDomainer]

-I think this is dangerous for some brand owners. It would not benefit all brands and would actually lead to brand dilution. The only massive potential I see if that cloud proliferates such as Amazon and Google using this to create a cloud network based on brand loyalty. Just a thought.