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."brands" approach with Internet name shake-up

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Adam Dicker

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Brand owners will soon be able to operate their own parts of the Web -- such as .apple, .coke or .marlboro -- if the biggest shake-up yet in how Internet domains are awarded is approved.

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BostonDomainer

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-I think this is dangerous for some brand owners. It would not benefit all brands and would actually lead to brand dilution. The only massive potential I see if that cloud proliferates such as Amazon and Google using this to create a cloud network based on brand loyalty. Just a thought.
 
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