- Joined
- May 17, 2002
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No, a lot of folks will click out of curiousity, and aren't qualified leads -- they're low quality traffic, by definition. Just like Chinese traffic -- they'll click on anything.
Advertisers who are paying for the clicks definitely care how the traffic got there. That's why you don't see mortgage and poker ads on "1-click" on porno.com anymore. Certainly if those sponsors liked the traffic, they'd be front and center there.
If that low quality traffic is lumped in with high quality traffic, and advertisers are forced to bid on the total traffic, they'll bid lower than what they would have bid on the high quality traffic by itself, to reflect their lower ROI. Thus, the lower traffic providers are STEALING from the higher quality traffic providers.
If those low traffic quality sources believe their traffic converts, they can send it to pay-per-action programs (i.e. rev-share or pay-per-player programs for casinos, or pay per lead for mortgages, or whatever), not pay-per-click. If they get 1 lead in 50,000 clicks, they might be lucky.
To see that this is true, explain why "Mesothelioma" is $20+ per click on Overture...but, if you do a Mesothelioma page in AdSense, and send it irrelevant traffic, your earnings per click are 2 cents.
arty:
Traffic quality matters! Q.E.D.
Advertisers who are paying for the clicks definitely care how the traffic got there. That's why you don't see mortgage and poker ads on "1-click" on porno.com anymore. Certainly if those sponsors liked the traffic, they'd be front and center there.
If that low quality traffic is lumped in with high quality traffic, and advertisers are forced to bid on the total traffic, they'll bid lower than what they would have bid on the high quality traffic by itself, to reflect their lower ROI. Thus, the lower traffic providers are STEALING from the higher quality traffic providers.
If those low traffic quality sources believe their traffic converts, they can send it to pay-per-action programs (i.e. rev-share or pay-per-player programs for casinos, or pay per lead for mortgages, or whatever), not pay-per-click. If they get 1 lead in 50,000 clicks, they might be lucky.
To see that this is true, explain why "Mesothelioma" is $20+ per click on Overture...but, if you do a Mesothelioma page in AdSense, and send it irrelevant traffic, your earnings per click are 2 cents.
Traffic quality matters! Q.E.D.