I'd say in 5 years, there won't be anyone creating mobile specific sites anymore. It'll be same as a regular site. And if that is true, then .mobi won't be needed since people will be heading to the normal .com version of the site.
It is difficult to make that assumption. Of course, we have to look forward.
IDN is going to totally change the internet forever. There will be less and less usage of .com. Simply langauge and script will be the defacto for many. We are all already seeing more and more ccTLD's getting a larger and larger portion of the traffic once regulated to .com. Is it possible that the .com will become a redirect to these TLD's? I think so.
Add into that mess the new generic TLD's. Not only are we looking at new scripts, languages, and ccTLD's, we are looking at the potential of the brand becoming the extension and the extension is the brand.
None of this is conjecture or speculation. It is here and it is about to unfold right before our eyes. Once you see more and more brands going into the fracas and becoming the extension, you will see an internet unlike anything any of us have experienced. And, this WILL force about a different way to connect. Again, the demand and usage is happening before the technology (all those wonderful scenarios we've all discussed) are in place. Be it new phones, new chipsets...whatever. Here we have the telecomms and everyone being forced to change and adapt to the consumer's usage and demands. When will someone be able to type as effortlessly in Chinese script and have it appear as such on their screen yet I see it in english in real time. The browsers for PC's and Laptops are still behind in this capability yet the internet is going full steam ahead with IDN. Mindboggling.
So, what one way and what one method is going to tell every one in the world that this site is mobile? How are proponents of the M DOT thing going to convince all authors, programmers, webdesigners to us the m when the latin letter m is not even part of their script? With all the IDN's added to the current 260+ extensions and the new proposed tld's down the pipe, name one globally accepted and universally recognized and used method of identifying a site as Mobile? And now!
Imagine the massive, massive confusion of keeping up and know all the new extensions and trying to figure out
who is what and
how to connect to who.
Seriously, think for a minute. Not only are we talking about new technology that is not here yet, we have not even mentioned the fact of assuming people are going to suddenly trade in or upgrade their devices they currently have. Time and money are huge factors not even mentioned.
I am passionate about the viability and the usability of .mobi now because when all is said and done, there is a way RIGHT NOW to make a site that works on all devices in use RIGHT NOW across the planet. I am equally passionate of .com, .net, .org and a couple of others. I am also a realist to recognize the changes in the way people connect to the internet, I study consumer and marketing trends. If anything, .mobi is under utilized.
That is why .mobi is going no where and you will see a wider, broader use of it NOW.
Honestly, how many more arguments have there been and are there going to be to either announce the death of mobi or mobi is not needed?
Just like all the proposed brands becoming the extension, .mobi is the brand and the brand is the extension - mobile, mobility, and mobilization of the internet.
Amen, brothers and sisters.
What's up next on the pulpit?