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TechCrunch reported that Connexity (formerly Shopzilla), the online price comparison shopping and marketing technology company, has agreed to acquire e-commerce aggregator Become.com
Financial terms of the acquisition was not disclosed.
Before the Become.com acquisition, Connexity said it had a global audience of 50 million+ monthly users, counting traffic both on its affiliate network as well as its own websites. Significantly, that appears to be only 25 million more than the site had in 2010, a sign that it needs to do more to grow that business.
Connexity has also made a string of acquisitions to build out more marketing tech, including buying the Connexity business in February 2014. So, while it continues to grow its price aggregation footprint, it is also trying to make a shift to selling more of that marketing tech to retailers to use on their own sites.
Financial terms of the acquisition was not disclosed.
Before the Become.com acquisition, Connexity said it had a global audience of 50 million+ monthly users, counting traffic both on its affiliate network as well as its own websites. Significantly, that appears to be only 25 million more than the site had in 2010, a sign that it needs to do more to grow that business.
Connexity has also made a string of acquisitions to build out more marketing tech, including buying the Connexity business in February 2014. So, while it continues to grow its price aggregation footprint, it is also trying to make a shift to selling more of that marketing tech to retailers to use on their own sites.
