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Cpm?

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hotdog_pk

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I am not an expert when it comes to selling adspace (or anything else for that matter), but I have been told that I can sell banner space for about $3 CPM. This sounds too good to believe because on the first week my site, www.ratemymates.net is now recieving over 3000 impressions per day ( a part from today where the servers are down :mad: ).

Where could I sell my traffic and what prices could I expect for it?
I currently use adsense and I am generating some profit because of that, but I have been told that I can expect more.

If you have been lucky enough to actually see the site (poor servers, buying some reliable dedicated ones as I type :goofy: ), the banners are placed right under where everybody clicks (where they give their ratings)... is this worth anything either??

thanks, dazed and confused,
hotdog
 
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deepstar

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$3 is quite a bit though it really depends on the banner size and location on the page. If it is a large skyscraper and you are only serving to unique impressions then $3 is probably right.
 

hotdog_pk

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does $2 or $2.50 sound good for ratemymates, heres the details...
- targetted at late teens and young adults
- banner ad directly under most viewed part of the page
- 400*? pixels

I cant really show you anything because the server is down, I have just bought a new dedicated server which is being installed right now... hopefully in the morning i could actually show you what I mean :(
 

deepstar

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I am not familiar with the industry so I am not qualified to say what it is worth. Considering a CTR of .1 - .5% one could expect 1 to 5 clicks per 1000 impressions so at $2 CPM they would be paying 40 cents to $1 per click. CTR could be higher depending on the location of the creative and how well it is presented.
 

Steen

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For a rating site I think the traffic quality is quite poor.

Maybe 50 cents to $1.5 CPM.

Webmaster traffic however is pretty valuable, some charge over $15CPM (WebHostingTalk).
 

BLazeD

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And being forums based (WHT) they must rake it in!
 

skylight

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i think it is better to start monthly rate 1st and guarantee like 100,000 impression monthly. when you think it is successful, then charge by cpm.
 

OzTheory

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You might be better off putting the banner just above the picture, just me though. They're more likely to look at the picture than the little radio buttons.
 

Jernet

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skylight said:
i think it is better to start monthly rate 1st and guarantee like 100,000 impression monthly. when you think it is successful, then charge by cpm.

i agree
 
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