From an advertising standpoint, it has ALOT of potential!
When people say it makes them laugh, you've begun to 'hit the mark'! Striking an emotion is one of the main ingredients of a good advertisement.
Get a good funny logo with this and a witty motto, put it on a T-shirt and wear it in big crowds, even church crowds near Valentine's Day or Sweetest Day (lol), and see the response...but you'd better have the content on the website to back it up so you can create 'word-of-mouth' advertising. I can picture exactly how to do this...but let it be your homework assignment.