Hereââ¬â¢s an interesting article about the unique impact that brands have on our brains, including that theyââ¬â¢re more easily recognized when in capital letters.
From a domain name point of view, I find the results interesting given that most website addresses ââ¬â including those used as brands - are in lower case.
http://www.newscientist.com/news/news.jsp?id=ns99992662
From a domain name point of view, I find the results interesting given that most website addresses ââ¬â including those used as brands - are in lower case.
http://www.newscientist.com/news/news.jsp?id=ns99992662