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I think a digital face recognition software company would pay you more than $1M for it - it is THE name for their industry - and with all the government contracts flying around for this technology, someone has the cash to buy it.
Traffic has been 1500 unique in 9 hours... Also this was during late hours in the USA (of which 90% of the traffic is North American). Therefore, I think 3,000 to 4,000 uniques a day.
'facebook' is a generic term by the way, and they've been around in print format for years at universities, so I don't see how they can tm the name 'facebook' for facebook purposes. Would be like if there were a site selling Apples called apples.com, and someone came along and used 'GreenApples.com' to sell apples online. Same with 'yearbook.com' and 'highschoolyearbook.com', how can you tm a generic name when it's being used for the same generic purpose?