you wouldn't just to search without the company doing a site like welches did.
fruitsnacks.com is owned by welches- this would not be something for me to develope, but them, or kellogs. the uk is the 3rd largest consumer of fruit snacks behind the usa and france.
they are in just about every kids lunch box -
i am thinking the end user here is not just a me or a you- but one of the fruit snack manufacturers- and to do with what they do with all their items that appeal to kids- make a fun site, while selling the food into the kids brains- like postopia.com and such- they all do it- you would never type in postopia.com, without the prompt off the cereal boxes